Built for breakthroughs.
Storytelling for world-changing companies.
A different kind of partner
The world doesn't need another PR agency. It needs a different kind of partner.
We're hands-on, high-impact partners at your most important moments in growth. We've founded agencies, led programs for some of the greatest companies in the world, and spent decades learning what actually helps a business drive recognition, relevance, and revenue.
We built Title TK to do things differently — senior operators that view our job as closing the gap between the aspirations of the organization and the current outcomes it is achieving.
Work
Our motivation is to be an agency that companies turn to because they want a partner that is curious, experienced and engaged and can make good things happen faster, and with fewer mistakes, at the most important moments in their growth.
Showing 4 of 150+ engagements
Case · 01 Customer Experience
Case · 02 Developer Security
Case · 03 Equipment Rental
Case · 04 Digital Fashion
Team
We're a small team with a passion for great stories and the people behind them. Every Title TK engagement program runs through our founders who bring decades of leadership and hands-on experience running programs for some of the world's most exciting upstarts and household name brands.
Cristina Pena
Co-Founder · Partner
Jason Throckmorton
Co-Founder · Partner
Mike Barash
Co-Founder · Partner
Approach
Story. Strategy. Engagement.
Every Title TK program is led by a company co-founder.
Clarity that drives scale
Most growth companies try to scale a story they haven't finished writing. We nail that first. Before a single pitch goes out, we build the foundational narrative — positioning, messaging, architecture.
- Brand & narrative strategy
- Messaging architecture
- Executive positioning
- Corporate communications
Deep partnering
We embed with your team, think like operators, and work like founders. Senior people doing the work, from day one — no junior layers, no account-management theater.
- Founders and senior people doing the work
- Straight answers, no jargon
- At your side at every inflection point
Momentum that compounds
The work. Putting the story in front of the people who need to hear it — and making sure it shows up everywhere it matters next.
- Earned media & storytelling
- Integrated marketing
- Stakeholder engagement
- Crisis & inflection moments
Ruthless efficiency, human creativity
NorthTK puts AI-assisted intelligence underneath every engagement — so our team moves faster, sees further, and never loses the thread.
- AI-assisted story discovery
- Narrative intelligence
- Signal monitoring & alerts
- Coverage & share of voice tracking
NorthTK
North TK is a purpose-built software platform for communications teams who need to move faster, see further, and stay aligned on what the story actually is.
NorthTK connects raw organizational intelligence to published story — from signal capture through brief, narrative, and campaign — so nothing falls through the cracks and every piece of content traces back to a real strategic insight.
Every signal, in one place.
Calls, meetings, documents, and observations flow into a single intake layer — nothing slips, nothing gets missed.
Raw intel, structured.
AI turns signals into concise briefs. You advance what matters.
Briefs become narrative.
Multiple briefs synthesize into a single arc with a clear through-line.
Content at the moment of need.
Anchor content, coordinated across earned and owned channels.
Consistency at every touchpoint.
Positioning, messaging, and terminology that stays consistent across every output.
Track record
Proven founders
3
Our team are co-founders and former executive leaders at LaunchSquad, Codeword and Sparkpr.
Proven scale
150+
Companies served, pre-seed to Fortune 50.
Proven outcomes
20+
IPOs and M&A exits supported.
Proven under pressure
100+
Companies, products and major initiatives launched.
Stories & field notes
Field Notes May 6, 2026
Information rich, insights poor.
Every technology company has more signal than it knows what to do with. Most marketing organizations never see it. That gap is where North TK was born.